Mark Gawne. Department of Sociology and Social Policy, University of Sydney. Introduction: ordering affect and the question of labour Recent developments in the workplace have seen the intensification of methods to elicit and capture value within and across the affective encounter, notably through the introduction of technologies to measure the production of emotion by service workers. One of the most compelling examples of such methods is the ‘smile-scan’ – a technology developed by Japanese company OMRON to read and measure the intensity of facial expression in the workplace. Through an analysis of the use of OMRON’s OKAO Vision smile scans in workplaces, this paper seeks to understand the insertion of particular affective technologies into the technical composition of capital and their role in the ordering of affect. In the post-Fordist condition, the role of affect has emerged as a central point of contestation, since the capacity to produce relationships and […]
The notion of affect does take many forms, and you’re right to begin by emphasizing that. To get anywhere with the concept, you have to retain the manyness of its forms. It’s not something that can be reduced to one thing. Mainly, because it’s not a thing. It’s an event, or a dimension of every event. What interests me in the concept is that if you approach it respecting its variety, you are presented with a field of questioning, a problematic field, where the customary divisions that questions about subjectivity, becoming, or the political are usually couched in do not apply. (Massumi, Of Microperception and Micropolitics, 2009, p. 1) The aim of this special issue of the Fibreculture Journal is to address some of the contemporary challenges involved in working with affect across disciplines and practices that centre on the use of interactive- or digital technologies. The issue has a […]